Idlewild

Make. Make known. Make available.

We craft what leaders say, then build the moments that deliver it to the people who matter.

Idlewild is a senior narrative practice for executives, companies and agencies with something important to say and no time to find the words, the moment or the audience alone.

Send us the draft See what we do
ListenShapeCarryMeasure

Call us when

A big moment is coming and the words aren't there yet.

Your story is true, but nobody is repeating it.

Your team needs a senior lead for a season, not forever.

The work is good and the audience hasn't found it.

What we do

I

Executive Voice

Keynotes, remarks, op-eds, talking points, briefing books and rapid-response statements written in your leader's voice.

II

Fractional Narrative Lead

A senior lead one or two days a week to set your themes, press and announcement strategy, and direct your team.

III

Moments

Launches, summits, premieres and keynote moments, from concept and scripts to run of show and partners.

IV

Narrative Engine

A story audit, voice guide, AI-assisted content workflow and results dashboard your team keeps running.

V

Narrative Session

A half-day or full-day working session to find the story, the audience and your next three moves.

VI

For Agencies

A senior writer or strategist on your client account, under your name, when the moment is too big for the bench.

Who we work with

  • Executive offices at entertainment, media and live-event companies
  • AI and technology companies explaining complex products to everyday people
  • Agencies that need senior talent on a client moment

How we work

  • Listen.Find what's true and who most needs to hear it.
  • Shape.Set the narrative, the voice and the moment.
  • Carry.Write it, stage it and put it in front of people.
  • Measure.A monthly read on what landed and what's next.
Erik Løkkesmoe

About

Erik Løkkesmoe

Twenty-five years of finding the words for the people who have to say them, and building the moments that carry those words to the people who matter.

Erik began in Washington as a congressional press secretary and cabinet-level speechwriter, then spent two decades in entertainment marketing, film distribution and live events. He was VP of Strategic Partnerships at Walden Media, co-founded Different Drummer and Aspiration Entertainment, where he led more than 100 campaigns for major studios, artists, and publishers, and served as VP of Marketing at Outback Presents, which stages over 1,200 live events a year.

The Narrative Read · Free

Send us the draft.

A keynote, a communications plan, a pitch, an announcement, or an outline for a launch. Send what you have and within two business days you'll get back a one-page read: what's true in it, what nobody will repeat yet, and the three moves we'd make first.

  • CostNothing. No call required.
  • TurnaroundTwo business days
  • PaceThree reads a week, first come

Not ready to share a draft? Choose "Talk about working together" and tell us about the moment instead.

I'd like to

Your draft stays with us. We never share it or quote it.